In the late 70s and the early 80s Apple computers were the coolest devices around and everyone wanted to have one, and then Windows came along firstly with IBM PCs and then with IBM PC clones, i.e. Windows worked on hardware sold by most manufactures.
Now in 2010, iPhone is the coolest device out there and everyone wants to have one, but Android has come along which works on hardware sold by a number of manufactures.
Is history repeating itself?
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